In November 2015, I was honored to participate in the event organized by the Spanish Association of Quality (AEC) at the Quality World Day 2015, celebrated in Madrid. It was inaugurated by the General Secretary of Industry, the President of the AEC and the CEO of AENOR as well as the King and Queen of Spain as the Presidents of Honor.
The AEC brought together more than 500 executives from large national and multinational companies and share visions, approaches and inspiring experiences in the field of quality. This sum demonstrates the greatness of this discipline and its contribution not only in positioning, growth and sustainability businesses, but as a driver of innovation and transformation in all kind of markets and industries.
Being a part of Transcom, I wanted to reflect the importance and desirability of working within a Total Quality Management System and incorporating it into a framework where quality methodologies and best practice models with their tools, principles and concepts help deploy a culture of quality, focus on results and continuous improvement throughout the value chain of the company. I didn’t want to forget the new paradigm of customer experience and complementary framework which we are successfully applying in our company.
Through “Delivering Experiences from Quality” title of my presentation, I tried to demonstrate my full conviction that quality has been, is and will be the key to identifying, understanding, managing, achieving and exceeding the expectations of stakeholders, especially those of customers.
During the ceremony, the new AEC Quality Community and the Quality Leader Award in 2015 were also introduced. You can find more information about the event here.
Cristina Martínez, Business Support & Quality Director Transcom Iberia