My Transcom Experience

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Author: Michael Weinreich

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My first day at Transcom

Reflections about People, Passion and Performance

Today is officially my first day at Transcom and I am proud and happy to be joining the team! I am always curious and since I could not wait to get started, I really enjoyed the opportunity to visit a number of Transcom offices in the last couple of weeks.

Meeting new colleagues and visiting different Transcom locations has been an amazing experience, and I would like to share some of the things I have learned thus far.

People

I have met inspiring Transcom people in Stockholm, Amsterdam, Groningen, Madrid, Milan and Denver. And I plan to visit many more Transcom locations in the coming months. It has been great to get to know the Transcom team and experience the positive energy and the constructive mindset.

I am impressed by my predecessor Johan Eriksson’s dedication to Transcom and his support to ensure a smooth transition of leadership to me. Likewise, Ulrik Englund has handled the transition of the CFO role very effectively. One of my first meetings at Transcom was the recruitment interview with our new CFO Leif Mårtensson, and I am happy that we could convince him to join the Transcom team.

This post would have been much longer if I had named each and everyone I have met during the last couple of weeks, but please be assured that I left our meetings even more motivated than I was going into them. Thanks to all of you!

Passion

To me, passion is one of the most important values in business as well as in private life. I am happy to say that I have already met many passionate advocates for global clients, innovation and best-in-class services in our Transcom team.

I’ve been thrilled to meet so many people who are truly passionate about Transcom and our industry. The high level of positive energy that people display towards Transcom and the possibilities in our industry really motivates me. It’s very important to me to create an environment in which each and everyone at Transcom is able to experience this passion and be able to contribute personally in a passionate way.

Performance

Hiring and retaining the best people, who are passionate about their work and creating value for clients, is the best foundation for top performance.

We need to perform at the highest level in order to serve our clients better than anybody else in the industry, and enable our clients to deliver the best possible service to their customers and clients. Only then do we deserve to be awarded with new business, allowing us to grow and finance the development of even better solutions for our clients. This is critical in order to remain competitive and relevant in a fast-changing marketplace.

Top performance requires hard work and doing things right. But doing the right things is just as important as doing things right. Continuously driving efficiency improvements is necessary, but innovation and growth are just as important to our continued success.

Thanks again for the warm welcome to Transcom!

Michael Weinreich, President & CEO

Author: Cheryll Aganda

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Transcom’s value proposition

At Transcom, we take pride in our ability to deliver outstanding customer experience. Our work to continuously develop and refine our Value Proposition builds on three major elements that best describe our organizational capabilities:

1. Customer Experience Management
2. Digitalization & Multi-Channel
3. World Class Contact Center

Our Customer Experience Management efforts are heavily focused on our ability to make our partners’ and our partners’ customers’ journeys not only enjoyable but, more importantly, effortless. Within this area, Transcom delivers a number of services that are geared towards the fulfillment and delivery of an outstanding experience. All aspects of our offering are related to our ability to answer the questions: “How can we assist you at key customer touch points? And how can we make your journey to resolution as effortless as possible?”

In the Digitalization and Multi-Channel area, we offer our clients insights and recommendations on how to transform and adapt their customer care operations to the rapid growth in digital customer interactions. Together with our clients, we devise multi-channel solutions that support a seamless customer journey. We continue to increase our delivery of services via digital channels, with non-voice interactions accounting for approximately 30% of revenue in 2016.

Within the World Class Contact Center element, our work is focused on moving Transcom to the next level of service, evolving from being an outsourcing partner to becoming a true transformation partner. Our industry is changing rapidly, with live contacts becoming more and more complex. The ability to add value and offer customers proactive advice will increase in importance, and many companies will put more emphasis on upselling and cross-selling. This is putting pressure on current business models, e.g. in terms of recruitment, staff engagement, and price models. A World Class Contact Center needs to create an environment that brings together solutions, process changes and technology with people. This is why many of our initiatives in this area are  focused on people engagement, process maturity, and technology.

Value proposition

We truly believe that these three pillars all work together in adding value to our service offerings, in further enhancing our ability to deliver outstanding performance, and in building stronger relationships with our partners.

Author: Stefan Pettersson

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Hello Transcom 2017

Today, we published our magazine Hello Transcom 2017, which features stories from around the company. In this issue, we focus on the effects of digitalization in our industry, and give some examples of how Transcom is responding together with our clients. You can access the magazine at the bottom of this post, or download it from here.

We recently also launched a special website, 2016.transcom.com, which replaces the traditional front section of the annual report. On this site, you will find information on our accomplishments in 2016 and focus areas going forward. We have also published our report on people & sustainability there. This year, we took an important step in further improving our sustainability reporting by publishing our first report in accordance with the GRI Standards (Core option) of the Global Reporting Initiative. We have started to report on a number of new KPIs, not least in our focus areas People Development and Equality & Diversity.

Author: Stefan Pettersson

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The world is calling

“You have to be ready for virtually any situation and so it is fundamental for us to have a solid supplier like Transcom who can guarantee us a high-quality service all the time.”

Giorgio Bonafini, Operations Director of lastminute.com group

Giorgio Bonafini, Operations Director at lastminute.com group

Giorgio Bonafini, Operations Director at lastminute.com group

As a customer care agent, you need a lot of finesse and quick thinking, not to mention diplomatic and language skills. Big time,” says Giorgio Bonafini, Operations Director of lastminute.com group and speaking from the company’s headquarters in Chiasso, Switzerland. The lastminute.com group offers a range of products including flights, hotels, holidays, city breaks, cruises, car hire as well as other travel and leisure related products.

With services in 17 languages and handling approximately 10 million customers per year, the amount of client assistance services delivered is huge. Transcom has been acting as lastminute.com group’s strategic partner, providing bookings and customer service activities across Europe and North Africa through voice, email and chat functions. Giorgio Bonafini estimates that between 60 and 70 percent of the company’s customer management is handled by Transcom via these traditional channels. Phoning in is especially popular with, for example, the Russians, he says.

“When it comes to our Russian customers for example, my observation is that they want to be sure and secure about what they have reserved, and the procedures that are in place in the case of a ‘what if’. There are a great deal of cultural differences in the way our clients contact us, and why,” he explains. And the nature of the questions and requirements that come through can almost be as varied as there are destinations and activities to choose from.

“We had this one customer who wanted to know whether he could bring a live zebra with him on board his flight,” Giorgio Bonafini recalls, noting that the agent processing the enquiry then had to contact the airline in question to check whether it was actually possible. “It’s important for us that agents go that extra mile to ensure that we can offer our customers the best travel and leisure experiences out there, but no, in this case it just wasn’t possible. Animals of a certain size couldn’t be brought along.”

There was also the case when a customer wished to bring 15 bicycles with him in his luggage, or the time when an airplane passenger wasn’t familiar with having to adjust the time on her watch when flying westwards. “The client couldn’t understand how she could possibly arrive at her destination before the time of her departure. That took a bit of gentle explaining about time zones,” he says. Compared with just a decade ago, the evolution of new technology and the increasing use of social media have also added a whole new dimension when it comes to the courtesy, product know-how and diplomacy skills required by customer care agents – even for those who handle the conventional channels like telephone and email services.

“Although we’re seeing an increased migration towards social media, most people are still using the traditional channels as a point of first contact. But if they’re not happy, they may take to social media which obviously can be very impactful,” Bonafini explains, adding that his company remains directly in charge of the group’s customer care on the social media channels. “You have to be ready for virtually any situation and so it is fundamental for us to have a solid supplier like Transcom who can guarantee us a high-quality service all the time.”

FACTS/LASTMINUTE.COM GROUP

  • lastminute.com group is a European leader in the online travel and leisure industry.
  • It offers flights, hotels, holidays, city breaks, cruises, car hire as well as other travel and leisure related products.
  • More than 10 million customers book their travel and leisure experiences every year.
  • Its biggest markets are UK, Italy, France, Spain and Germany, and its services are offered in 17 languages, including Arabic.

Article originally published in the Hello Transcom magazine. Text: Louise Nordström. 

Author: Stefan Pettersson

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Having customer focus

Ensuring that Transcom is bolstering its customer experience is a top priority for Cheryll Aganda.
Moving from the warm tropical Philippines to the freezing temperatures in Sweden may seem like an odd choice for some. But for Cheryll Aganda, it was an inspiring opportunity. In November 2015, Cheryll Aganda moved to Stockholm and started her job as global operational development director at the Stockholm head office. Her main focus is process standardization and optimization, while still supporting efforts to strengthen Transcom’s value proposition within Customer Experience.

“I am both happy and challenged in my new role, because I see this as a fundamental platform for bringing the regions together – not only to share best practices, but also to collaborate and influence positive changes on the customer and employee experience.”

In the Philippines, Cheryll Aganda worked as senior director for Customer Experience Management. She feels that the years she spent with the Asia Leadership team allowed her to grow both personally and professionally.

“The topic of Customer Experience is often considered as one of the primary selling points of our business. But I believe that at Transcom, we have taken significant steps to ensure that we fully execute on this value proposition.”

So, what are the biggest differences between the Philippines and Sweden? “The weather and the darkness. I arrived in November and the sun sets already in the early afternoon! But I am beginning to adapt to these changes.”

Article originally published in the Hello Transcom magazine. Text: Malin Larshammar Photo: Jennifer Glans
Author: Stefan Pettersson

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Siva Subramaniam on Transcom and its people

Siva Subramaniam, General Manager of Transcom’s English-speaking markets & APAC region, was featured in the May 2016 issue of The CEO Magazine.

“As Siva Subramanian explains, Transcom is world-leading in customer experience, so it’s no surprise that it puts people first; be they clients or employees.”

In the article, Siva describes some of the programs and incentives that Transcom offers its employees.

“You cannot stop them being poached,” Siva explains, “but we take care of our employees, and if we lose them to competition, then shame on us! We focus a lot on our employees and, in fact, 90 per cent of my time is spent making sure my employees are happy. The thought process is that if they are happy, they are going to make the customers, the clients, and the shareholders happy.”

The article is available for download here.