My Transcom Experience

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Author: Gianluca Gemma

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Addressing global markets? You need a multilingual customer service

Imagine you’re shopping on a global ecommerce website, browsing and adding items to your cart. Whether you are buying an exotic holiday, a fashionable pair of shoes or just a blender, you might need some kind of support or additional info at some stage of the buying process. You search all over the website looking for an answer, but can’t find customer resources written in your language or a local number to call for help. Feeling frustrated, you exit the tab and seek out alternatives.

Not only is this a common problem for international shoppers, but it’s also an issue for businesses looking to expand overseas. Without proper ways to communicate with your international customers, it’s difficult to grow global sales or repeat business.

Through a number of specialized contact centers, Transcom can provide quality multilingual customer support in 33 languages and meet the needs of global market leaders as well as those of emerging brands willing to expand into new territories.

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Belgrade, Budapest, Gdansk, Lisbon, Riga…: these are just some of the cities where we have developed Transcom multilingual hubs. These cities offer excellent infrastructures, a stable political and social situation, high levels of schooling and professionalism among the population, and widespread familiarity with foreign languages.

Several global companies have already chosen Transcom as strategic partner to offer their international customers the best assistance in their native language. Partnering with a single experienced business process outsourcer, capable to set up a pan-European contact center to support all customers of any nationality implies significant advantages:

  • consistent (high) level of customer experience provided to all users, based on common business processes, proven training and quality monitoring methods, shared best practices across all operations;
  • unique point of contact for managing customer care activities in multiple countries;

  • redundancy and back-up capabilities thanks to our technological infrastructure;

  • optimization and standardization of processes and operations.

To learn more about our multilingual hubs, watch this video

Onboarding programs at Transcom Serbia: breakfast meeting with the Country Manager

It is a fact that a company is only as good as its ability to retain its employees, and phenomenal visions are irrelevant without phenomenal people, right? It is up to the management and HR team to carry this responsibility on their shoulders, e.g. through various onboarding programs.

When it comes to new hires, there is no time for a second impression; if a new employee feels bad, in discord with the values and mission of the company, if he/she comes across chaos and unstructured processes, it is unlikely that they will form a favorable view of their new business environment.

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Why is it important to constantly improve onboarding programs? The answer is quite straightforward, if we just look at the statistics and the latest research on this topic:

  • 91% employees remain in the company when the organization has an efficient onboarding process;
  • 69% of new employees remain in the company for at least 3 years when the organization has a well-structured onboarding program.

(Source Aberdeen Group)

Although many companies refer to human resources as their most important asset, many organizations continue to invest only minimal efforts on onboarding. Bearing all this in mind, guided by the vision that human resources are not only part of the business, but the main drivers of the entire business, Transcom Serbia has decided to take additional step in this direction. A few months ago, as Country Manager of Transcom Serbia, I started to organize breakfast meetings for new employees. All those who became part of the Transcom team in the last months have been invited to share their first impressions of their new job with me.

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In a friendly atmosphere, new colleagues presented themselves in a completely informal and authentic way, exchanging first impressions about their work environment. After their introduction, I briefed them about the birth and growth of Transcom in Serbia, providing an overview of the company’s history. I conveyed the mission and vision of the company, and stressed the need for strong teamwork and team spirit as a key requirement for companies and individuals to succeed.

We can have the best strategy, but if we do not get feedback from the people who work with us, and have a will to improve things based on this, it is impossible for any strategy to take off.

Author: massimiliano macchia

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Transcom selected to provide customer assistance for the new famil.care service

Early in April, Transcom began managing customer service for famil.care, a new digital platform created to allow family caregivers to protect their loved ones remotely, look after their everyday needs, and provide assistance in an emergency.

Why was the service created? According to a Doxa survey commissioned by famil.care, about 19 million people in Italy receive daily assistance from their families: 13.4 million over 65s (a figure that is expected to reach 22 million in 2050) and 5.2 million children from 7 to 15 years old. About 15 million people (mainly women between the ages of 45 and 50) provide daily assistance for family members. These caregivers share their time between home and work, trying to get on with their own lives while taking care of their loved ones.

What is the new famil.care platform? It’s an app that offers a very simple way to make sure loved ones are safe and sound at all times, even at a remote location, and to receive alerts if ageing parents or children find themselves in difficulty. All interactions and checks are channeled through the family’s smartphones, which are connected to a simple, discrete device that the elderly person or child wears at all times, with an emergency button for them to press if they need help.

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The famil.care service is already available in Italy, the UK, Germany and France. Transcom has been selected to provide the multilingual customer service to support famil.care users from the company’s Milan site. The service is managed over both voice and chat channels, with an integrated approach that uses a specially designed solution developed in its entirety by Transcom. While clearly technology-intensive, the service is harmonized by the human relationship established with specialist operators.

Every customer service project is special for the Transcom people who provide it, but when it comes to healthcare, as in this case, the human factor becomes even more important and the focus on quality is paramount across the entire team.

Author: Tanja Lohrmann

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Transcom Halle moves to new premises to meet growth and market demand

Transcom Germany’s second site in Halle was established in 2001 and after 14 years the office has relocated to another district in town. The new site is situated in a residential area in the Halle-Neustadt neighborhood, near the town center.

The entire contact center has moved to the top floor of a large furniture store, which has been modified to satisfy Transcom’s specific needs. The location of the new site, which is well-served by various forms of public transport, is highly appreciated by employees and makes the work of the HR department easier in their search for new talent.

The move also supports growth, because the new offices can accommodate work stations for over 600 employees. The availability of more space represents a big advantage, allowing Transcom to grow rapidly and improve its position on the German market. Offering numerous work stations from the outset, the Halle site represents the ideal way to quickly satisfy the needs of new or existing clients that want to start working with Transcom or extend the scope of their activities.

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Transcom Halle has 320 employees today, providing inbound, outbound and back office services on various projects for international clients, including customer assistance for a leading producer of satellite navigation systems. Over 60 agents work on this project, performing back office operations and providing first and second level technical assistance. One special feature of the project is the provision of assistance services via social media and, not least, the implementation of dedicated self-service solutions.

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In 2015, the Halle site launched a new B2B technical assistance service project for the Information Technology subsidiary of a major German retail group, in which operators provide support for department store sales staff in the event of technical problems with cash desk systems. The other clients served by the Halle site are in the telecommunications and financial services sectors.

The move in May 2015 to a new site with more space was needed to support growth and cater for market demand, with the ambition of growing together with our Clients.

Author: Matteo Ferrari

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Transcom Serbia celebrates a successful year and looks to the future

In August, Transcom Serbia celebrated its first anniversary in business. When we launched our operations in Serbia, our aim was to create a new multi-lingual hub in the Balkans, and to provide outstanding customer experience to leading European companies in various sectors.

A year later, we can confidently say that we have achieved and surpassed our objective. Today, Transcom Serbia serves eight markets in six different languages and employs about 200 people. As gender and equality is a prioritized focus area in our overarching CSR program Transcom Cares, we are also very proud to announce that nearly 75 percent of our workforce are women.

Our portfolio of clients includes market leading brands in various sectors (financial services, internet, media, ecommerce and retail) and is experiencing rapid growth as a result of the competitiveness of the Serbian market.

To celebrate Transcom Serbia’s first fantastic year to thank everyone for their excellent work, we  hired a boat and went for a cruise on the delta of the two great rivers that flow through Belgrade, the Sava and the Danube.

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We organized a fantastic party on the boat, where we met the families and children of some of our employees, listened to some good music, enjoyed some delicious food and admired the view of Belgrade from the river in a great party atmosphere. And to end on a high note, we dived into a gorgeous birthday cake and raised a glass of champagne to toast a successful year and the brilliant future we are all looking forward to.

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At the present time, our sector is in the midst of a radical transformation, driven by the opportunities opened up by new digital technology. Transcom is in the front line to seize these opportunities and transfer the best innovations to the services it offers clients. As can be seen, here in Belgrade too we are ready to enter the era of digital customer experience.

 

EVENTS Belgrade cake

Transcom improves travel and leisure experience for a leading operator’s customers

In May 2015, one of the world’s largest travel operators became our client. The company, which operates exclusively online, offering leisure solutions and ideas to millions of users worldwide, has a significant presence today in Europe and particularly in the United Kingdom, Germany, Spain and France. In this framework, Transcom acts as a strategic partner, providing efficient multilingual, multichannel assistance services and managing customer service activities on the European market.

Leisure Day

Our client offers a huge range of travel services on its website (hotels, flights, holidays, car hire, cruises), with an entire section devoted to the leisure offering, featuring special theme packages in the areas of sport and adventure, events, concerts, wellness packages, original gift ideas, tickets for football matches and much more.

The customer service activities entrusted to Transcom’s multilingual team cover the entire range of services and aim to ensure that users receive the best possible travel and leisure experience.

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The most important requirement expressed by the client was to combine high quality multilingual services with a competitive price model. The solution proposed by Transcom fully satisfies this expectation and today provides quality at the highest level and the best possible customer experience in various languages out of two different operating centers: Budapest and Tunisia.

Transcom’s presence in so many different areas of the world and the consolidated experience it has accumulated in the travel sector underpin the success of the partnership and open up possibilities for further collaboration outside Europe.