I and many of my colleagues get asked this question a lot. Of course, we think we have a pretty good idea. The funny thing is, though, that we rarely ask our clients, employees or competitors the same question. But recently we did just that. Or, to be more precise, we asked an external party to do it for us. I’m happy to say that the results indicate that Transcom’s position is very strong in terms of the most fundamental thing we need to do, i.e. to consistently deliver high-quality services to our clients and their customers. In fact, this was exactly the characteristic that respondents highlighted the most. Among buyers as well as competitors, Transcom was widely perceived as a high-quality vendor, rated above peer average. In addition to this, our flexibility in terms of meeting ever-changing client requirements and our strong local market knowledge were cited as key differentiators for Transcom in the marketplace.
If you asked me, I would probably tell you about all these things as being important differentiating factors. But if I had to mention only one thing that makes us different, it would have to be our people. They are truly at the core of our strengths, and I am reminded of this fact every single day. I also get confirmation by the great feedback we receive through our annual employee survey, both in terms of praise and suggestions for making Transcom an even better place to work.
I realize that you might now accuse me of throwing clichés around, since many CEOs routinely boast about their people making all the difference. But I honestly don’t think I’m making an overstatement. Every year, we hire thousands of new people on whom our business results depend. During a typical month, our customer experience specialists handle approximately thirty million interactions with our clients’ customers in over thirty languages. Every hour of every day, we rely on knowledgeable, motivated people to deliver great customer experiences, in any customer situation and via any channel.
So if Transcom is better than the competition, it is thanks to our outstanding people. In the Hello Transcom magazine, you will meet some of them.
In November 2015, I was honored to participate in the event organized by the Spanish Association of Quality (AEC) at the Quality World Day 2015, celebrated in Madrid. It was inaugurated by the General Secretary of Industry, the President of the AEC and the CEO of AENOR as well as the King and Queen of Spain as the Presidents of Honor.
The AEC brought together more than 500 executives from large national and multinational companies and share visions, approaches and inspiring experiences in the field of quality. This sum demonstrates the greatness of this discipline and its contribution not only in positioning, growth and sustainability businesses, but as a driver of innovation and transformation in all kind of markets and industries.
Being a part of Transcom, I wanted to reflect the importance and desirability of working within a Total Quality Management System and incorporating it into a framework where quality methodologies and best practice models with their tools, principles and concepts help deploy a culture of quality, focus on results and continuous improvement throughout the value chain of the company. I didn’t want to forget the new paradigm of customer experience and complementary framework which we are successfully applying in our company.
Through “Delivering Experiences from Quality” title of my presentation, I tried to demonstrate my full conviction that quality has been, is and will be the key to identifying, understanding, managing, achieving and exceeding the expectations of stakeholders, especially those of customers.
During the ceremony, the new AEC Quality Community and the Quality Leader Award in 2015 were also introduced. You can find more information about the event here.
Cristina Martínez, Business Support & Quality Director Transcom Iberia
In May 2015, one of the world’s largest travel operators became our client. The company, which operates exclusively online, offering leisure solutions and ideas to millions of users worldwide, has a significant presence today in Europe and particularly in the United Kingdom, Germany, Spain and France. In this framework, Transcom acts as a strategic partner, providing efficient multilingual, multichannel assistance services and managing customer service activities on the European market.
Our client offers a huge range of travel services on its website (hotels, flights, holidays, car hire, cruises), with an entire section devoted to the leisure offering, featuring special theme packages in the areas of sport and adventure, events, concerts, wellness packages, original gift ideas, tickets for football matches and much more.
The customer service activities entrusted to Transcom’s multilingual team cover the entire range of services and aim to ensure that users receive the best possible travel and leisure experience.
The most important requirement expressed by the client was to combine high quality multilingual services with a competitive price model. The solution proposed by Transcom fully satisfies this expectation and today provides quality at the highest level and the best possible customer experience in various languages out of two different operating centers: Budapest and Tunisia.
Transcom’s presence in so many different areas of the world and the consolidated experience it has accumulated in the travel sector underpin the success of the partnership and open up possibilities for further collaboration outside Europe.
The prestigious award was awarded on February 12 by a panel of experts appointed by the CMMC Club, an Italian association that brings together companies and professionals working in the customer experience management industry. The award, which can be thought of an Oscar in the contact center sector, is assigned by a panel of experts who choose the winners based on a ranking using specific parameters. This year’s award had a special focus on “innovation” and, naturally, on satisfying the needs of all the players involved, and customers and users of the service in particular.
The jury’s justification for awarding the prize to Transcom Italy mentions several winning aspects, including the outstanding innovation applied to one of Europe’s most complex and complete citizens care systems that handled over 22 million contacts in 2014 (read more about this client case here).
This contact center provides the public and businesses with pension, social assistance, healthcare, welfare and tax collection services on a multilingual basis. Staff efficiency benefits from the intensive use of knowledge management tools while our multichannel platform ensures increased service accessibility. Other significant winning factors include the standardization of the information and services delivered in multichannel mode and the traceability of interactions. Also taken into consideration was the number of job opportunities Transcom has generated in the Italian labor market.
As for the private sector, a special mention was made of Transcom’s operating model, developed at the contact center, which for the last five years has been used to manage the customers of a global online payments sector leader. The Italian team is recording exceptional customer satisfaction results through a model that empowers the frontline with this responsibility, while giving management a supporting role to play in facilitating the resolution of critical problems and improving the service offered.
I am very proud of this award and thank the entire management team and all the employees and collaborators of Transcom Italy who have worked to gain the company recognition as a market leader. Our strategic objective is now to replicate this “Made in Italy” model across the continent, to be able to offer highly innovative services to everyone living in Europe.
From the left side: Andreas Biondi (Italian Private Market Director), Emanuele Vitale (“LeonarDo Research & Innovation” Project Manager), Roberto Boggio (General Manager Central & South Europe) and Enrico Vivio (Italian Public Market Director).
The Customer Relation Expo is the most important meeting point in Spain for professionals and clients in the contact center and customer service industry. The edition for 2014 took place in Madrid in early October.
Over 1,800 people, representing 60 companies visited the expo and attended more than 40 seminars and activities. One highlight during the conference is the CRC Gold Awards that rewards excellence in customer service.
This time, Transcom received awards for the following two categories:
CRC Gold Award for Best Customer Care Outsourcer – for the service we provide to one of the largest Spanish banks.
CRC Gold Special Award for Best Quality Management
These awards represent the recognition of the work done by our 5,500 employees in Transcom Iberia & Latam Region every day in order to deliver outstanding customer experience.
We are especially pride of receiving the CRC Gold Special Award for Best Quality Management because it recognizes Transcom’s quality and the added value we provide to our clients.
Furthermore, at the fair and at the different activities we organized, we showed the following regional video, to our clients and prospects:
AENOR has awarded our site in Lima, Peru, with the quality certification for customer contact centers according to UNE-EN 15838, a model for quality management and performance in all aspects of the contact center industry.
Transcom’s site in Lima is the first contact center in Latin America to obtain this European certification.
So, on October 14, in a private ceremony at the premises of AENOR in San Isidro and accompanied by Isabel Sánchez-Lozano, General Manager of Transcom’s Iberia and Latin America region, I received the diploma accreditation from Pedro Fernández García, Director of AENOR Peru.
In his words, Pedro Fernandez stated that “Customer care is a key element in business, affecting the perceived product or service quality as well as corporate reputation, so it must be managed effectively and efficiently. This can only be done through comprehensive quality management systems, like the ones Transcom uses.”
We are proud to receive this certification, which confirms our commitment to providing quality service to our customers globally. Our Lima site is the third Transcom center to receive this certification, after our centers in Pozuelo and León, in Spain.