Today, we published our magazine Hello Transcom 2017, which features stories from around the company. In this issue, we focus on the effects of digitalization in our industry, and give some examples of how Transcom is responding together with our clients. You can access the magazine at the bottom of this post, or download it from here.
We recently also launched a special website, 2016.transcom.com, which replaces the traditional front section of the annual report. On this site, you will find information on our accomplishments in 2016 and focus areas going forward. We have also published our report on people & sustainability there. This year, we took an important step in further improving our sustainability reporting by publishing our first report in accordance with the GRI Standards (Core option) of the Global Reporting Initiative. We have started to report on a number of new KPIs, not least in our focus areas People Development and Equality & Diversity.
The rapid digital transformation affects all industries. With more products and more complex services, the demands are increasing for a flexible customer service that can serve all channels on the customer’s terms. At the same time, the customer experience itself has become an increasingly important way for companies to differentiate from the competition.
More and more customer interactions take place in digital channels. Digitalization is leading us into a new phase where customer service and the customer experience become even more important. This shift is happening quickly. One fourth of Transcom’s turnover is related to non-voice activities, and that number will only increase. We serve customers regardless of channel. And the customer has to have the same great experience, irrespective of whether it is over the phone, chat, email or some other channel.
Transcom is working actively toghether with our clients to come up with new innovations, like implementing smarter technical solutions or simplifying and speeding up processes while also educating and developing our staff. I invite you to read more about the solutions we are developing with our clients in the Hello Transcom magazine.