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Evolving consumers and contact channels: Transcom interprets change to guide its clients

Access to new means of communication has revolutionized the way businesses interact with customers. From the traditional Facebook, Twitter and Tripadvisor, to the more theme-based Pinterest, Foursquare and Gogobot, consumers are increasingly interested in developing a rapid and loyal relationship with brands that they can influence through their needs and behavior.

Therefore, more and more companies turn to these channels and invest a larger portion of their communications budget in them.

analytics

It is interesting to analyze a few general trends over the last two years, as described in the survey undertaken by Brent Leary in 2014 - The Social Customer Care Engagement Index:

  1. A growing percentage (34%) of companies has been using social media in their customer service for over two years.
  2. 18% of the companies interviewed say that they manage over 25% of their requests through social media (in 2011 this percentage was 9%)
  3. 45% of the companies interviewed have integrated social care into the traditional customer service process (compared to 36% in 2011).

Based on these figures, it becomes increasingly important for companies to have in-depth knowledge about their customers. The full potential of traditional technologies (web, CRM, multi-channel…) needs to be exploited to develop customer insights through the analytics tools best suited to correctly interpreting consumers’ needs.

Transcom has defined and implemented a clear strategy based on the awareness that the traditional outsourcing model used by contact centers must develop and be innovated. The challenge faced by contact centers is to structure and organize themselves to manage consumers and contacts through multiple channels in an integrated way, exploiting the technology that is ready today to support this change.

Gartner forecasts that non-voice services (web, chat, sms, Twitter, Facebook, …) will surpass the voice channel (telephone) by 2017, with significant growth resulting from the evolution of mobile technology and the diffusion of smartphones.

Transcom percentage of non-voice services has grown significantly over the past year, revealing a sharp acceleration of this trend. Transcom is ready to work with companies that intend to offer their consumers a valuable customer experience by endorsing the customer’s multi-channel and social preferences.

Author: Leonardo Sanguino

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Transcom Cali, a successful start-up story

The successful opening of Transcom’s new Cali center in Colombia is the result of hard work and commitment from a lot of people throughout the organization. To open a new center in a new country is an enormous challenge, but in Cali the cooperation of colleagues from neighboring countries has created a local “corporate culture mix” that has proven to be a decisive factor for a successful start-up. The process started back in August with the recruitment of our contact center staff. Once this phase was completed, it was time to recruit the best agents in Cali.

First_call_TWW

Determined to recruit the best team in a new environment -and still unknown country-, the regional staff became fascinated by Cali and the great number of qualified people it offered, filled with uncanny enthusiasm and commitment towards Transcom. The Local chambers of commerce and local institutions provided all the cooperation that we needed. With their help, and thanks to an excellent job done by the recruitment team, we managed to complete the second phase of the startup process: hiring the best call center agents, ready to be trained in a record time!

The training was a very intense and included a high-quality program that guaranteed our client a very well-prepared staff, able to provide the best service to their customers from day one. Finally, November 11th became our D-day, when Lisandro Mesa one of our 131 agents, answered the first call from Cali.

Since then, we can all be proud to be part of Transcom, a great company that brings out the best of its employees, making it possible to open a fully operational contact center in very short time.