My Transcom Experience

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Author: Gianluca Gemma

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The challenges of Customer Care in the Travel & Leisure industry

Providing customer assistance is always a delicate task, one that requires tact, empathy and skill in order to offer the right solution and strike up a rapport where necessary. The travel sector in particular throws up a range of potentially thorny customer care challenges: for example, a flight cancellation can ruin a long-planned, eagerly anticipated holiday, with the affected users understandably angry when they speak to an operator to get an explanation. The changing, unstable international panorama is another factor that can generate problems requiring quick solutions: events such as Brexit can alter the dynamics of a travel company, while terrorism is – sadly – another factor to take into account.

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All of these potential pitfalls require professionals to be as competent as they are empathetic. When customers are in difficulty, especially if they are abroad, it is vital that we are able to reassure them and explain what they need to do. It is this mix of interpersonal skills and technical expertise that constitutes the very foundation of Transcom’s customer care team, enabling us to provide practical answers in even the most unexpected situations.

With experience in the travel sector stretching back to 2009, Transcom has developed specific industry expertise over the years and became a partner of the Lastminute.com group in 2015. The organisation, which brings together a range of booking companies, interacts with over 43 million users per month, considering both searches and actual bookings.

However, added value is not just generated in moments of crisis like the ones we have mentioned here. It is the product of a constant, multi-level commitment to improving the Lastminute.com service for its customers and giving them a reason to keep turning to that particular booking company rather than others.

The first element is the quality of service offered by Transcom. We provide our services in a wide range of languages (13 in the case of Lastminute.com), covering 35 nations. The service is available 24 hours a day across a variety of channels, with telephone, email and chat support available to ensure users can get in contact in a way that suits them. Operators are highly trained and familiar with websites and Customer Reservation Systems (CRS) that use specific processing languages and thus require specialist knowledge. Finally, as a company Transcom has extensive experience in customer care, having been operating in the travel sector for the past eight years. It is this experience that enables the company to anticipate and respond to the needs of users and provide pre- and post-sales services such as suggesting car hire options in their destination.

The other side of Transcom’s role in its partnership with Lastminute.com is to propose solutions designed to optimise processes. With 14,000 daily transactions to process, it is vital that workflow is organised efficiently. In the field of process improvement, Transcom has proposed a web platform designed to automate back-office activities which were once done manually, thus enabling to us speed up operations and reduce errors.

The work undertaken by Transcom for Lastminute.com has resulted in an increase in the Customer Satisfaction Index (CSI) and saw the company awarded top prize for Customer Service Management in 2017 on the recommendation of a panel of Customer Management Multimedia Call Center (CMMC) experts.

But don’t just take our word for it! Hear from our clients here:

https://dreambroker.com/channel/flvx366a/cuu7yk4p

Author: Agnese Cotardo

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Improving user CX with a Speech Analytics project from Transcom.

In any commercial sector, the customer service phase plays a fundamental role in creating an image of a company in the eyes of the client. But that’s not all! The semantic and linguistic analysis of conversations between clients and customer service representatives also allows important information to be gathered and processed, and action taken to improve the quality of the customer experience.

We’re talking about Speech Analytics software, programmes capable of analysing the “voice of the Client” in dialogues that take place every day with Contact Center agents.

In every conversation, however straightforward, a wide range of factors comes into play (the reason for the call, choice of words, tone of voice, emotional state and so on). With a Speech Analytics tool it is possible to analyse every dialogue to evaluate both its effectiveness and the satisfaction levels of the client based on objective and, most importantly, measurable criteria.

INNOVATION Speech Analytics

Using this tool, it is possible to extrapolate extremely useful information on the customer experience, and hence to improve it while enhancing their loyalty to the product purchased. What’s more, the data obtained can also be aggregated to create a framework of customer needs based on their reasons for calling, meaning that their needs can always be understood and even anticipated.

A few months ago, Transcom launched a project to improve the service offered to the users of an Italian leading telecoms operator, using a Speech Analytics solution. The platform adopted is not only capable of identifying different subjects of conversation, but of understanding the customer sentiment during the dialogue. Using the software, it is possible to collect a vast amount of useful information and ultimately to improve the Customer Experience.

When we launched this project with our client, the first piece of data we analysed was the reason for calling. This kind of information is useful in understanding, for example, on which services customers request additional clarification or complain more about. For each of the different reasons for calling the relevant conversations are analysed, highlighting the indicators of dissatisfaction and measuring the emotional response of customers in the course of the in-call interaction.

Using the data collected, analysed and aggregated by Speech Analytics, it is possible to create a comprehensive overview of the Customer Experience based on 100% of calls. Once they have been processed by the software, the data can be analysed by the Transcom team with the aim of identifying areas for improvement and planning specific interventions (for example in the areas of operations, process, knowledge management, etc…) in order to improve customer satisfaction and call sentiment.

Through the project launched with our Client, we have identified the advantages derived from using our Speech Analytics tool:

  • continuous improvement of the customer relationship;
  • identification of areas for process improvement;
  • improvement of internal processes as a result of performance data collected;
  • identification of best practice;
  • improvement of training and coaching methods.

By combining this solid database of information with expertise in the Customer Experience sector, it is possible to achieve outstanding customer satisfaction results, a goal that drives everything we do at Transcom.

 

Author: Matteo Ferrari

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A world leader in the logistics sector entrusts its customer service to Transcom

In 2017, Transcom embarked upon an important partnership with one of the largest businesses in the postal and logistics sector, present in 220 countries across the globe and with a workforce exceeding 350,000 employees.

For this Client, Transcom currently manages customer service for the German market. The services are provided from the Belgrade facility, one of our multilingual hubs able to offer agents with near-native language proficiency.

Transcom was selected after successfully managing a test project for six months: it was the prime-quality language skills, together with the excellent level of the services provided, that persuaded the Company to sign the contract. The agreement currently covers the management of the voice channel for the German market, but the Client is examining further proposals to extend the service to other European markets (making full use of the multi-lingual skills the Belgrade contact centre is able to offer) and to cover non-voice channels (email, chat, etc.). During these first few months of the agreement, the Client has already had the opportunity to verify that Transcom’s rightshoring proposal is able to guarantee a winning price-quality ratio, in which the quality of the domestic market is offered at the competitive price made possible by a nearshore contact centre.

Logistica

For the same Client, we are currently providing – from the multilingual centre in Gdansk (Poland) – another highly innovative service aimed at the German market: Video Identity Verification. July 1st saw the entry into force in Germany of an anti-terrorism law that requires consumers to prove their identity in order to purchase a number of products, such as telephone cards. Consumers may do so in person, in the points of sale, or digitally, via computer or app, through a Video Chat platform belonging to our Client. Our specialized agents in the Gdansk contact centre take a photo of the consumer, with the aid of a webcam, and use the video identification procedure to securely verify their documents and identity.

Although newly born, the partnership with this important Client appears more than likely to evolve into a lasting relationship thanks also to another distinguishing factor: Transcom is able to boast lengthy experience in the logistics industry, with important international brands in a variety of countries among its most faithful clients. This expertise gives us access to the best practices developed and consolidated in our contact centres all over the world, allowing us to suggest continuous improvements for each client and at every stage of customer care in the sector.

Author: Helene Ruda

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TalkTalk walks the walk with digital customer service strategy

Five years ago, TalkTalk was one of the most complained about telecoms operators in Britain. Today the company has completely turned things by revamping the contact centre operating model and finding new ways for customers to get the support they need across digital channels. As a result, TalkTalk is succeeding in its mission to be a value champion taking on the traditional giants in one of the toughest industries in Britain. 

After being handed the Daily Mail’s ‘Wooden Spoon’, given to companies their readers deem have the worst customer service, TalkTalk, which delivers value for money phone, broadband and TV packages to more than 4 million UK customers, realised it needed to change. One of the problems was that it had recently acquired several different companies who all had their own customer service networks. As a result it was working with many different outsourcing providers, making it incredibly hard to deliver a consistent customer experience.

Talk Talk

A decision was made to simplify and streamline the number of partners and at each stage, TalkTalk chose to stick with Transcom, despite the fact that Transcom’s Manila-based operations were so far from the UK.

“The temptation was to work with someone closer, so that’s a testament to the quality of Transcom’s services that it negated the distance,” says Sholto Mee, Head of Customer Service for TalkTalk. “We wanted to move to a larger strategic partnership where we could develop a deeply embedded relationship, one with equal respect where we share in each other’s successes and have to work together in order to be successful together.”

Remarkable turnaround

The results have been remarkable, and today TalkTalk outperforms larger players such as BT in the regulator’s formal reports on customer satisfaction and complaint handling. One of the main reasons is because TalkTalk has realised that customers increasingly want to interact with companies using a variety of channels, especially digital ones. One of the company’s main strategies has been to invest in innovations such as Live Chat functionality and online self-service so that customers can solve their problems digitally, thereby reducing the numbers of calls into contact centres.

“We are seeing customers migrate to digital channels more and more, and customer satisfaction is much higher in those areas as a result. Today 40 percent of our frontline customer service is through live chat, compared to 5 percent a few years ago,” says Sholto Mee.

And consumers are more demanding, and more likely to switch than ever before, keeping those customers happy is crucial.

“Internet connectivity is as important to consumers today as electricity or water. People expect to be able to be online 24/7, and expectations are on a completely different level than they were five or 10 years ago. It’s crucial we deliver support in a way that retains those customers,” says Mark Lyndsell, Transcom’s Country Manager for UK and Asia Pacific Accounts.

New solutions changing the game

Today about 1,800 agents in two of Transcom’s delivery centers in Manilla handle all types of customer queries for TalkTalk, from billing to technical support.

And TalkTalk is constantly adopting innovative solutions, such as voice biometric software that helps identify customers without having to go through lengthy security questions. Transcom has also created escalation layers so that more skilled agents can deal with callers who have urgent problems or complaints.

And TalkTalk is planning to launch a new WhatsApp-style messaging application where customers can send questions and replies to agents at any time, without the need for instant responses.

“That’s really exciting because it fundamentally changes the experience from the customer’s point of view. They can engage with us on their terms, when it suits them. If they need an instant response, they get one. But if they want to send a message, then get on the train and check the response later, they can fit in their questions around their day-to-day lives,” says Sholto Mee.

It’s clear that TalkTalk is determined to stay ahead of the game and isn’t afraid to make fast and sweeping changes to the way the company operates. That means their partners must have the same attitude, and willingness to evolve.

“The reason why our partnership has lasted so long is that Transcom has been able to align to their culture,” says Mark Lyndsell. “TalkTalk is very entrepreneurial. They like to zig when everybody else zags. They like to buck the trend. That means you have be very agile and flexible in terms of your thinking when you’re working with them.”

And that’s also why TalkTalk feel they have found the perfect partner in Transcom.

“We operate at the value-end of the market which means we can’t outspend our competition, we have to outthink them. That means we have a culture of moving quickly and delivering innovative products. So all our partners have to be flexible with us,” says Sholto Mee. “Transcom is great at that because they have a flexible management team with the ability to deal with ambiguity and deal with change. We talk about challenging with integrity. It’s a two-way dialogue, and that’s based on trust.”

This article, written by Mattias Karén, appeared in the latest issue of the Hello Transcom magazine.

Download the Hello Transcom magazine here.

Author: Cheryll Aganda

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Process Analytics and Improvement: a Case Study

At Transcom, our approach in Process Analytics and Improvement involve a series of actions that aim to identify, analyze and improve existing business processes within our partners’ organization, in order to meet new goals and objectives, such as increasing profits and performance, reducing costs and accelerating business value proposition.

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We would like to share a case study in this section, where we demonstrate our capabilities in this area via a project completed for one of our partners in the consumer electronics industry.

Our primary task was focused on the mapping, documentation, and analysis of current-state business processes. This led to the discovery of improvement opportunities surrounding organizational alignment, as well as opportunities related to the effective education and communication of agreed business objectives.

In the figure shown below, we provide a summary of identified ‘pain points´ experienced both by our partners’ customers, and our employees who support them in their journey to issue resolution.

 painpoints2

Both process mapping and documentation activities were completed, and upon seeing the misalignment on overall process information and business objectives, we provided recommendations which were approved and signed off by our partner.

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But the benefits we achieved went far beyond organizational alignment. We have, in fact achieved more in relation to successfully meeting our performance metrics, as well as demonstrating value add to our partner, through cost optimization.

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Playing it cool in the connected world

The latest Whirlpool refrigerator is far more than just a humble cold cabinet. It’s a smart device. So when the connection fails, and the frustrated customer starts calling, a Transcom customer service agent is there to help them – and their fridges – keep their cool.

Transcom became a strategic Whirlpool partner in 2014, when the global white goods giant acquired a controlling stake in Italian household appliance group Indesit. Transcom had provided Indesit with customer contact services since 2007: a coopera­tion that began with five European countries and quickly grew to cover 12. Today Transcom provides customer assistance services for Whirlpool in some 20 countries throughout EMEA, in 28 different languages. And there seems to be a great demand for these services. In EMEA alone, Transcom’s agents receive a staggering 10 million e-mails and calls from Whirlpool’s customers every year: or 30,000 a day.

In the first year of its partnership with Transcom, Whirlpool’s operating costs were optimized, mainly thanks to Whirlpool being able to whittle down the number of providers to just one thanks to Transcom’s multi-language services, located in just four contact centers. “This means I just have one number to call and one person to speak to if I have a problem now. It makes life so easy,” says Stefano Ballerini, Customer Service Manager EMEA at Whirlpool.

Whirlpool photo per articolo

“For every day that goes by, domestic appliances are getting smarter and smarter,” explains Ballerini “and they require a whole new level of customer service. The agents need to know everything about internet connections, routers and so forth to be able to deal effectively with this kind of reality,” he says, adding that, already today, his company relies a great deal on the Transcom agents’ knowledge to avoid real-life technician intervention and still keep Whirlpool’s customers happy and satisfied.

“Although the cost-savings are of course of great importance to the cooperation between Whirlpool and Transcom working so well, it is particularly Transcom’s flexibility, responsiveness and loyalty that I appreciate”, adds Ballerini. “When you walk into the customer assistance services center in Budapest, you feel like you’re in a Whirlpool center. Everything is Whirlpool branded and everyone is talking Whirlpool – to the point, in fact, that we gave the Transcom agents the same Christmas gifts we gave our own staff, because they really feel part of our team.”

“We are true partners,” Ballerini says. “We work together, we fight together and we always come out with a joint decision. This is so, so important.”

This is an abbreviated version of an article that appeared in the latest issue of the Hello Transcom magazine, written by Louise Nordström.

To read the complete article, please download the Hello Transcom magazine here.