My Transcom Experience

Author: Vince Oliveros

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Transcom’s Approach on Business Process Standardization

One key element of a successful organization is to be able to increasingly achieve operational excellence by standardizing core business processes. Streamlining processes could have several benefits for an organization – eliminating defects and inefficiencies and drive cost optimization, to name a few.

However, standardization of processes is easier said than done, its success could depend on various factors, such as the availability and maturity of standard framework, complexity of the processes, and other factors coming from external requirements (i.e., client processes, tools and technology limitations, evolving industry standards).

An organization may go through several phases to fully achieve process ‘maturity’ state, where continuous improvement and process compliance comes into play. And often times, it could be a long and tedious journey.

Business Process Standardization - Phases

At Transcom, we firmly believe that standardizing and optimizing our internal processes is equally important to accelerate our business and value proposition for our clients. Over the past years, we have become more proactive on identifying, understanding and analyzing internal processes from different areas in our business to enable us to reach our desired state of maturity.

In order for us to effectively manage this, we have introduced an approach on standardization, where we gather processes and best practices from different regions, assess these based on their relevant success measures and tangible gains. From this point, we can then select the processes which are scalable and can be implemented globally or develop a new framework containing several pockets of processes from each region.

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We believe that when process standardization is implemented successfully, significant results can then be measured by the enhancement of our overall service delivery, customer satisfaction and loyalty, increased productivity, development of skills of our employees, efficiency and increased profit resulting in higher and faster return on investment (ROI).

Author: Helene Ruda

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TalkTalk walks the walk with digital customer service strategy

Five years ago, TalkTalk was one of the most complained about telecoms operators in Britain. Today the company has completely turned things by revamping the contact centre operating model and finding new ways for customers to get the support they need across digital channels. As a result, TalkTalk is succeeding in its mission to be a value champion taking on the traditional giants in one of the toughest industries in Britain. 

After being handed the Daily Mail’s ‘Wooden Spoon’, given to companies their readers deem have the worst customer service, TalkTalk, which delivers value for money phone, broadband and TV packages to more than 4 million UK customers, realised it needed to change. One of the problems was that it had recently acquired several different companies who all had their own customer service networks. As a result it was working with many different outsourcing providers, making it incredibly hard to deliver a consistent customer experience.

Talk Talk

A decision was made to simplify and streamline the number of partners and at each stage, TalkTalk chose to stick with Transcom, despite the fact that Transcom’s Manila-based operations were so far from the UK.

“The temptation was to work with someone closer, so that’s a testament to the quality of Transcom’s services that it negated the distance,” says Sholto Mee, Head of Customer Service for TalkTalk. “We wanted to move to a larger strategic partnership where we could develop a deeply embedded relationship, one with equal respect where we share in each other’s successes and have to work together in order to be successful together.”

Remarkable turnaround

The results have been remarkable, and today TalkTalk outperforms larger players such as BT in the regulator’s formal reports on customer satisfaction and complaint handling. One of the main reasons is because TalkTalk has realised that customers increasingly want to interact with companies using a variety of channels, especially digital ones. One of the company’s main strategies has been to invest in innovations such as Live Chat functionality and online self-service so that customers can solve their problems digitally, thereby reducing the numbers of calls into contact centres.

“We are seeing customers migrate to digital channels more and more, and customer satisfaction is much higher in those areas as a result. Today 40 percent of our frontline customer service is through live chat, compared to 5 percent a few years ago,” says Sholto Mee.

And consumers are more demanding, and more likely to switch than ever before, keeping those customers happy is crucial.

“Internet connectivity is as important to consumers today as electricity or water. People expect to be able to be online 24/7, and expectations are on a completely different level than they were five or 10 years ago. It’s crucial we deliver support in a way that retains those customers,” says Mark Lyndsell, Transcom’s Country Manager for UK and Asia Pacific Accounts.

New solutions changing the game

Today about 1,800 agents in two of Transcom’s delivery centers in Manilla handle all types of customer queries for TalkTalk, from billing to technical support.

And TalkTalk is constantly adopting innovative solutions, such as voice biometric software that helps identify customers without having to go through lengthy security questions. Transcom has also created escalation layers so that more skilled agents can deal with callers who have urgent problems or complaints.

And TalkTalk is planning to launch a new WhatsApp-style messaging application where customers can send questions and replies to agents at any time, without the need for instant responses.

“That’s really exciting because it fundamentally changes the experience from the customer’s point of view. They can engage with us on their terms, when it suits them. If they need an instant response, they get one. But if they want to send a message, then get on the train and check the response later, they can fit in their questions around their day-to-day lives,” says Sholto Mee.

It’s clear that TalkTalk is determined to stay ahead of the game and isn’t afraid to make fast and sweeping changes to the way the company operates. That means their partners must have the same attitude, and willingness to evolve.

“The reason why our partnership has lasted so long is that Transcom has been able to align to their culture,” says Mark Lyndsell. “TalkTalk is very entrepreneurial. They like to zig when everybody else zags. They like to buck the trend. That means you have be very agile and flexible in terms of your thinking when you’re working with them.”

And that’s also why TalkTalk feel they have found the perfect partner in Transcom.

“We operate at the value-end of the market which means we can’t outspend our competition, we have to outthink them. That means we have a culture of moving quickly and delivering innovative products. So all our partners have to be flexible with us,” says Sholto Mee. “Transcom is great at that because they have a flexible management team with the ability to deal with ambiguity and deal with change. We talk about challenging with integrity. It’s a two-way dialogue, and that’s based on trust.”

This article, written by Mattias Karén, appeared in the latest issue of the Hello Transcom magazine.

Download the Hello Transcom magazine here.

Author: Cheryll Aganda

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Process Analytics and Improvement: a Case Study

At Transcom, our approach in Process Analytics and Improvement involve a series of actions that aim to identify, analyze and improve existing business processes within our partners’ organization, in order to meet new goals and objectives, such as increasing profits and performance, reducing costs and accelerating business value proposition.

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We would like to share a case study in this section, where we demonstrate our capabilities in this area via a project completed for one of our partners in the consumer electronics industry.

Our primary task was focused on the mapping, documentation, and analysis of current-state business processes. This led to the discovery of improvement opportunities surrounding organizational alignment, as well as opportunities related to the effective education and communication of agreed business objectives.

In the figure shown below, we provide a summary of identified ‘pain points´ experienced both by our partners’ customers, and our employees who support them in their journey to issue resolution.

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Both process mapping and documentation activities were completed, and upon seeing the misalignment on overall process information and business objectives, we provided recommendations which were approved and signed off by our partner.

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But the benefits we achieved went far beyond organizational alignment. We have, in fact achieved more in relation to successfully meeting our performance metrics, as well as demonstrating value add to our partner, through cost optimization.

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Author: Nathalie Farigu

Transcom Netherlands Awarded Recertification to the COPC Standard

Transcom Netherlands has achieved the prestigious COPC certification for the second year in a row. The COPC standard is an internationally applied control model aimed at handling customer contact. The standard has stringent requirements for customer satisfaction, quality and processes and is focused on high performance.

A COPC certificate is valid for one year. To qualify for recertification, the organisation needs to achieve and sustain continuous performance improvement. The COPC certificate proves that Transcom is able to provide outstanding customer service, with emphasis on customer satisfaction, cost reduction and employee satisfaction that meets the highest international standards.

 

Transcom Netherlands COPC Task Force

Author: Alberto Martínez Bernardo

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Transcom Spain selected by leading marketing and advertising company

Transcom Spain has begun working with a leading supplier of online and offline customized marketing and advertising solutions.

The contract covers the following inbound, outbound and back office services:

  • B2B market customer care (freelancers and SMEs): queries about contracting, billing and collections, publication of advertisements, distribution, web and online product management, claims and complaints and general information. This service is also provided to the company’s commercial network.
  • Customer loyalty: welcome, presentation of statistics and new products.
  • Advice and customer support services during the production of digital projects and content (web, social networks, etc.)

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These services are delivered from one of our sites in Madrid, by a team of 30 specialist agents.

The goal of the project is to provide assistance for our client’s digital transformation process. Going forward, Transcom will also deliver services within advertising control and other online services.

Author: Gianluca Gemma

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Addressing global markets? You need a multilingual customer service

Imagine you’re shopping on a global ecommerce website, browsing and adding items to your cart. Whether you are buying an exotic holiday, a fashionable pair of shoes or just a blender, you might need some kind of support or additional info at some stage of the buying process. You search all over the website looking for an answer, but can’t find customer resources written in your language or a local number to call for help. Feeling frustrated, you exit the tab and seek out alternatives.

Not only is this a common problem for international shoppers, but it’s also an issue for businesses looking to expand overseas. Without proper ways to communicate with your international customers, it’s difficult to grow global sales or repeat business.

Through a number of specialized contact centers, Transcom can provide quality multilingual customer support in 33 languages and meet the needs of global market leaders as well as those of emerging brands willing to expand into new territories.

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Belgrade, Budapest, Gdansk, Lisbon, Riga…: these are just some of the cities where we have developed Transcom multilingual hubs. These cities offer excellent infrastructures, a stable political and social situation, high levels of schooling and professionalism among the population, and widespread familiarity with foreign languages.

Several global companies have already chosen Transcom as strategic partner to offer their international customers the best assistance in their native language. Partnering with a single experienced business process outsourcer, capable to set up a pan-European contact center to support all customers of any nationality implies significant advantages:

  • consistent (high) level of customer experience provided to all users, based on common business processes, proven training and quality monitoring methods, shared best practices across all operations;
  • unique point of contact for managing customer care activities in multiple countries;

  • redundancy and back-up capabilities thanks to our technological infrastructure;

  • optimization and standardization of processes and operations.

To learn more about our multilingual hubs, watch this video