My Transcom Experience

Author: Alberto Martínez Bernardo

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Transcom Spain selected by leading marketing and advertising company

Transcom Spain has begun working with a leading supplier of online and offline customized marketing and advertising solutions.

The contract covers the following inbound, outbound and back office services:

  • B2B market customer care (freelancers and SMEs): queries about contracting, billing and collections, publication of advertisements, distribution, web and online product management, claims and complaints and general information. This service is also provided to the company’s commercial network.
  • Customer loyalty: welcome, presentation of statistics and new products.
  • Advice and customer support services during the production of digital projects and content (web, social networks, etc.)

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These services are delivered from one of our sites in Madrid, by a team of 30 specialist agents.

The goal of the project is to provide assistance for our client’s digital transformation process. Going forward, Transcom will also deliver services within advertising control and other online services.

Author: Gianluca Gemma

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Addressing global markets? You need a multilingual customer service

Imagine you’re shopping on a global ecommerce website, browsing and adding items to your cart. Whether you are buying an exotic holiday, a fashionable pair of shoes or just a blender, you might need some kind of support or additional info at some stage of the buying process. You search all over the website looking for an answer, but can’t find customer resources written in your language or a local number to call for help. Feeling frustrated, you exit the tab and seek out alternatives.

Not only is this a common problem for international shoppers, but it’s also an issue for businesses looking to expand overseas. Without proper ways to communicate with your international customers, it’s difficult to grow global sales or repeat business.

Through a number of specialized contact centers, Transcom can provide quality multilingual customer support in 33 languages and meet the needs of global market leaders as well as those of emerging brands willing to expand into new territories.

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Belgrade, Budapest, Gdansk, Lisbon, Riga…: these are just some of the cities where we have developed Transcom multilingual hubs. These cities offer excellent infrastructures, a stable political and social situation, high levels of schooling and professionalism among the population, and widespread familiarity with foreign languages.

Several global companies have already chosen Transcom as strategic partner to offer their international customers the best assistance in their native language. Partnering with a single experienced business process outsourcer, capable to set up a pan-European contact center to support all customers of any nationality implies significant advantages:

  • consistent (high) level of customer experience provided to all users, based on common business processes, proven training and quality monitoring methods, shared best practices across all operations;
  • unique point of contact for managing customer care activities in multiple countries;

  • redundancy and back-up capabilities thanks to our technological infrastructure;

  • optimization and standardization of processes and operations.

To learn more about our multilingual hubs, watch this video

Onboarding programs at Transcom Serbia: breakfast meeting with the Country Manager

It is a fact that a company is only as good as its ability to retain its employees, and phenomenal visions are irrelevant without phenomenal people, right? It is up to the management and HR team to carry this responsibility on their shoulders, e.g. through various onboarding programs.

When it comes to new hires, there is no time for a second impression; if a new employee feels bad, in discord with the values and mission of the company, if he/she comes across chaos and unstructured processes, it is unlikely that they will form a favorable view of their new business environment.

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Why is it important to constantly improve onboarding programs? The answer is quite straightforward, if we just look at the statistics and the latest research on this topic:

  • 91% employees remain in the company when the organization has an efficient onboarding process;
  • 69% of new employees remain in the company for at least 3 years when the organization has a well-structured onboarding program.

(Source Aberdeen Group)

Although many companies refer to human resources as their most important asset, many organizations continue to invest only minimal efforts on onboarding. Bearing all this in mind, guided by the vision that human resources are not only part of the business, but the main drivers of the entire business, Transcom Serbia has decided to take additional step in this direction. A few months ago, as Country Manager of Transcom Serbia, I started to organize breakfast meetings for new employees. All those who became part of the Transcom team in the last months have been invited to share their first impressions of their new job with me.

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In a friendly atmosphere, new colleagues presented themselves in a completely informal and authentic way, exchanging first impressions about their work environment. After their introduction, I briefed them about the birth and growth of Transcom in Serbia, providing an overview of the company’s history. I conveyed the mission and vision of the company, and stressed the need for strong teamwork and team spirit as a key requirement for companies and individuals to succeed.

We can have the best strategy, but if we do not get feedback from the people who work with us, and have a will to improve things based on this, it is impossible for any strategy to take off.

Author: Arturo Fernandez

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Instant support around the clock

The millennials’ motto of “anytime, anywhere availability” is putting unprecedented demands on companies to deliver instant support around the clock. This means customer service companies need a new strategy to make sure those demands are met.

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The key is to be proactive rather than reactive, to deal with customers across digital channels, and to make maximum use of new automation tools that can ease the burden on human agents. E-commerce companies must have a clear strategy for how to use digital channels such as chat, instant messaging and social media. In more traditional sectors, voice is still an important channel. But the millennials who shop online prefer to engage with companies across digital channels rather than over the phone. This means we need to change our traditional approach – putting the right human agents in front of our clients – to a more technological and digitalized approach.

The global turnover for the e-commerce industry is expected to increase from the current EUR 2,520 billion to EUR 5,230 billion by 2020. This makes it an increasingly important sector for the customer care industry, but also one that poses unique challenges. Traditional retail businesses only needed to offer customer services during normal business hours, when their stores were open. But since online stores never close, a support team must be available around the clock. The only way to handle that on a reasonable budget is to define a best-in-place self-service capability with automated technologies such as virtual customer assistants and robotic process automation tools that can provide a first level of support without human intervention.

Services have to be available 24 hours a day, and if you only have human support, it’s very expensive and companies cannot afford it. So they need to find the right balance between human and digital interaction with their customers.

This means customers will interact increasingly with virtual agents in the future (automated services using artificial intelligence to answer simple and frequently asked questions), and proactive support will be offered when an error is detected.

Transcom is constantly working to find the best industry-specific ways of using these new technologies. We appreciate that the same technology will be used in different ways in the banking, e-commerce and telecom industries, for example.

Even though an increasing number of interactions will become automated as time goes by, the individual customer service agent will still play a crucial role, even for e-commerce companies. The difference is that they will manage more complex tasks, working across multiple channels in the future, instead of specializing in just one.

In the past, the agent concentrated on just one channel. But we are moving forward with the ‘smart agent’ who, with the digital revolution, will need to have skills to handle everything from voice to chat, to e-mail, to instant messaging. In some cases, this will mean offering them more sophisticated training in the technologies available, and we are currently testing ways of improving things like agent motivation, brand advocacy, gamification and new compensation models.

This article was originally published in Hello Transcom 2017

Author: massimiliano macchia

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Transcom selected to provide customer assistance for the new famil.care service

Early in April, Transcom began managing customer service for famil.care, a new digital platform created to allow family caregivers to protect their loved ones remotely, look after their everyday needs, and provide assistance in an emergency.

Why was the service created? According to a Doxa survey commissioned by famil.care, about 19 million people in Italy receive daily assistance from their families: 13.4 million over 65s (a figure that is expected to reach 22 million in 2050) and 5.2 million children from 7 to 15 years old. About 15 million people (mainly women between the ages of 45 and 50) provide daily assistance for family members. These caregivers share their time between home and work, trying to get on with their own lives while taking care of their loved ones.

What is the new famil.care platform? It’s an app that offers a very simple way to make sure loved ones are safe and sound at all times, even at a remote location, and to receive alerts if ageing parents or children find themselves in difficulty. All interactions and checks are channeled through the family’s smartphones, which are connected to a simple, discrete device that the elderly person or child wears at all times, with an emergency button for them to press if they need help.

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The famil.care service is already available in Italy, the UK, Germany and France. Transcom has been selected to provide the multilingual customer service to support famil.care users from the company’s Milan site. The service is managed over both voice and chat channels, with an integrated approach that uses a specially designed solution developed in its entirety by Transcom. While clearly technology-intensive, the service is harmonized by the human relationship established with specialist operators.

Every customer service project is special for the Transcom people who provide it, but when it comes to healthcare, as in this case, the human factor becomes even more important and the focus on quality is paramount across the entire team.

Author: Sytze Koopmans

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Transcom Centralizes Global Contact Center and Innovates for Omnichannel Service with Avaya

Innovation means investing resources in continuous service improvement; for Transcom this is both a mission and a basic need in the era of digital transformation.

That is why Transcom has introduced Avaya’s customer engagement solutions, equipping the company with the infrastructure needed to deliver advanced omnichannel functions and digital services.

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All Transcom’s 52 contact centers around the world are equipped with Avaya solutions. Our largest operation is in Europe, where Transcom’s data center in the Netherlands serves 40 locations and clients in 16 countries, handling calls in all European languages. This centralization brings greater scale and flexibility across all sites and makes it possible to satisfy our clients’ needs even more quickly. Today, Transcom’s operations are significantly streamlined with a centralized, highly redundant configuration that enables seamless support around the globe.

Read more about Transcom’s new global infrastructure and its intelligent, multichannel customer care solutions in the case study prepared by Avaya.